five best practices for dominating the search engines
It’s po ible to achieve Page 1 listings on search engines without ever submitting your we ite. If you follow the five best practices for dominating the search engines that are described in the two parts of this article, then you’ll have a good alternative of a high listing, albeit you’ll have to adapt the information to suit your own particular we ite.
The primarily part, this one, explai the importance of we ite design and the employ of crucialwords. The second part will discu contextual relevance to the topic, commonly called LSI, the importance of links to your we ite and the fact that you ca ot allow your we ite to remain static. You must keep updating it.
Before you can a ly search engine optimization to your site, you must understand how search engines view it. Let’s discu Google, as being representative of a true search engine rather than a we ite directory. It’s the most employd search engine, and also the one that a ears to set the standards for search and listing criteria.
Google does not list we ites, OK? Get that understood right now. Google lists web pages. Theoretically, ten of your web pages could monopolize the primarily page for any particular search term. This is important becaemploy it mea that you should make every single page of your we ite as attractive to search engines as po ible. However let’s co ider your home page as being representative of your we ite and the page that Google finds primarily.
WE ITE DESIGN IS CRUCIAL
So what are these magical five best practices? The primarily is the design of your we ite. When the search engines check out your site, they employ algorithms, or mathematical formulae, that a ly statistical rules to what they find. These are commonly called ‘crawlers’ or ‘ iders’. I will employ the term ‘ iders’. When you design your site, you must make it easy for iders to crawl around it.
iders are slaves, and follow i tructio to the letter. If you tell it to go to point A, it will go to point A. It won’t wonder if that’s the best thing to do – it will go right there. If it lands at point A and you tell it to go to point B, it will do that as also. Now, contemplate what that mea . If point A is another page on your we ite, and point B is a page on somebody else’s we ite, where does the ider end up? That’s right, you’ve got it!
When a ider lands on your web page, it does so at the top left of the primarily column in the primarily table. It then crawls along from left to right until it reaches the end of the column, then goes to the next column and so on. It then goes to any nested tables, again from left to right and so on. Using that information, you can draw a ider’s web using your HTML: iders are monolingual – they only read HTML, not Java or Flash or any other script.
Using the information above you should be able to work out a path on your we ite that will lead iders to where you intend to them to go. The easier a ider can scuttle round your site the more pleased it will be with it. However, as hinted above, don’t lead it off your site: it might just stay there! There are ways to lock certain doors to iders nonetheless that is for Part 2.
KEYWORDS ARE IDER FOOD – DON’T GET THEM FAT!
Do you remember when you were tancient to employ a crucialword de ity of 1% – 3% on each page? Well forget it! That’s no e e. First of all let’s look at what a crucialword is. Have you ever employd Google, or any other search engine, to find some information? Of course you have ! Did you do what I do, and contemplate of the best wording you can employ in the box to describe what you intend to and wonder if these were the best words to employ?
You probably did, and like me either got what you intend toed or had to type in something else. Do you know what? Each of the search terms you employd was a ‘crucialword’. That’s right, a crucialword can be a phrase as also as a single word. A crucialword, actually, is any term that a Google employr enters into the search box hoping to get the information they need. Therefore, when you’re adding crucialwords to your web pages, you’re adding words or phrases that you hope others are using to find the information you have on that web page. Remember that Google lists every web page separately.
What this mea is that to maximize the traffic to your web pages you have to figure out what crucialwords Google employrs will employ to find your we ite. There are tools to help you do that, such as the free Google Keyword Tool and Digital Point Keyword Tool, and the paid for Wordtracker. Check them out and decide what suits you best. Keyword research is a big subject, far too big for this article, nonetheless that is a rough idea of what is involved.
Use your crucialword in your title and heading, once in the primarily 100 traits in the main body text, and once in the last paragraph. No more, though you can add it once every 500 words. And that’s it. More information on the employ of words that relate to your crucialwords will be given in Part 2.
