who needs seo
The primarily search engine that surfaced in the Internet world was in 1989 and was named Archie (contraction of Archives) by its inventor, Alan Emtage. Archie is called the ‘grandfather of all search engines’ and is no longer employd. The ‘grandmother of search engines’, Veronica, arrived 4 years later in 1993. These ancient search engines were soon followed by a host of modern-day search engines, some prominent ones being:
AliWeb (1993)
WebCrawler (1994)
Lycos (1994)
Yahoo! (1995)
AltaVista (1995)
Excite (1995)
HotBot (1996)
Inktomi (1996)
Ask Jeeves (1997)
GoTo (1997, renamed as Overture in 2001)
Google (1998)
M (Microsoft Network, 1998)
DirectHit (1998)
AllTheWeb (1999)
Teoma (2000)
Yahoo! Search (2004)
M Search (2004)
Ask.com (2005, re-branded Ask Jeeves)
Windows Live Search (2006)
Ask Jeeves acquired DirectHit in 2000 and Teoma in 2001, while Yahoo! acquired Inktomi in 2002 and Overture in 2003. Today the major players in web search market are giants like Google, Yahoo! and M . There is a kind of ’search engine war’ going on among them, with each one trying to be a step ahead than the other in order to gain increasingly more employrs and get a bigger bite of the search market pie.
Who Needs SEO?
Studies have shown that most Internet employrs, while hunting for information on any search engine, rarely click past the primarily three or four search engine results pages (SER ). In fact, many would not even go beyond the primarily page if they find satisfactory information on the primarily page itself. This mea that your we ite remai as good as invisible (to people who matter, people whom you intend to to attract to your site and, conspicuously, make money) if it’s not listed in the primarily one or two SER , irre ective of how many search engines crawlers may have otted and seen your site. These studies also show that most people prefer to click on natural search results rather than on paid o ored results.
The question that arises then is: How do you make your we ite visible and stand out from amongst millio of web pages? This is where a search engine optimization co ultant (SEO co ultant) ste in. SEO refers to a we ite marketing strategy that involves preparing a we ite for submi ion to a search engine in such an optimal way that its alternatives of making it to the top one or two SER for a given crucialword or crucial phrase are maximized in a natural crawler-based search. A search engine optimization co ultant while optimizing your we ite will pay attention to a number of factors such as a ropriate crucial phrases to be employd in the content of your we ite (the single most important factor), the structure of we ite’s copy writing and the page layout, the HTML meta-tags, generating incoming backlinks, the submi ion proce , etc.
Without using the services of a search engine optimization co ultant for your we ite, it’s highly unlikely to be ranked high on search engines results pages and thus reach your target convention/ers, however good your content probably. Even the best quality content would require some legitimate SEO, becaemploy even if content is co idered the king, SEO is the queen. With the right advice from a clever search engine optimization co ultant, any online busine can benefit from a legitimate SEO campaign and get their we ite where it should be in front of the convention/ers.
To sum up, SEO by a profe ional search engine optimization co ultant is a very important and e ential course of action for any we ite marketing itself on WorldWideWeb in order to make money or to be noticed as one of best in the industry.
But the importance of your SEO campaign being genuine and fair ca ot be stre ed enough.
There is a olutely no point getting your we ite a higher ranking on SER by amming methods (e.g., by stuffing your content with irrelevant popular crucialwords, using tricks to fool the search engines or by generating backlinks from some employle we ites), becaemploy in ite of your high ranking you’ll not be able to convert visitors to clients, defeating the whole purpose of your SEO campaign. The only way you can make money on the net on a steady basis is by primarily making the content of your we ite informative, up-to-date, and relevant to your busine , and then take the help of a search engine optimization co ultant to launch a legitimate SEO campaign, all else, including money, will follow automatically.
